MARKET, INDUSTRY OR BUSINESS RESEARCH

HOW TO LEARN ABOUT AN INDUSTRY OR A SPECIFIC COMPANY;

VIRTUAL PET’S STEP BY STEP PROCESS

Sourced from:

http://www.virtualpet.com/industry/howto/search.htm

downloaded 01-17-2009

Note: Each step is detailed on the sourced document

1. Identify the Industry

2. Seek General Industry Information

3. Identify Trade Organizations, Publications & Trade Shows

4. Learn About the Consumers of the Product or Service

5. Examine the Patent and Trademark Situation in the Industry

6. Determine the Legal Issues in the Industry

7. Examine the Regulatory Issues of the Industry

8. Find Information About Specific Companies

9. Market Data on Specific Brands or Models

10. Product and Service Reviews

11. Define the Type of Competition in the Industry

12. Examine the Geography of the Industry

13. Search the History of the Industry

14. Determine the Importance of Weather and Climate

15. Government and/or Military Implications

16. The International Market

17. Miscellaneous

18. Interview People from the Industry

19. Use Information Providers to Fill in the Gaps

20. Office Tools

21. Search Engine Tips (key words)

22. Links for Researchers and Librarians