Creating a Capabilities Statement for Government Customers
Time & Location
About the Event
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A capability statement is a useful marketing tool, very crucial to sell your products/services to government agencies. It is a succinct document that describes your company’s core strengths and capabilities, highlighting what your company can do for potential government customers and reflecting on your past successes. A well-written capability statement can be distributed to potential government customers in a number of ways and can quickly answer their question of why they should buy from you, rather than your competition.
This webinar will cover:
- What Is a Capability Statement?
- Types of Capability Statements
- Essential Elements
- Effective Uses of Capability Statement
- Examples…Good & Not So Good
Presented by: Mike Sabellico, Procurement Advisor, San Diego, Orange, Imperial PTAC